Creative director · Designer · AI explorer
I’m Andi Mortenson—a creative director and founder with 20+ years turning ambitious ideas into brand systems, websites and branded environments—from floor-to-ceiling murals and signage to building and vehicle wraps.
Kelowna, BC · Working everywhere
Selected experience
I know what it takes to make creative work when the stakes are high, the timeline is short and everyone is watching.
My career started inside the Vancouver Canucks, continued through the Vancouver 2010 Olympic and Paralympic Games, and grew into Epic Branding & Design—a woman-owned creative firm trusted by professional teams, national sport organizations and ambitious brands across Canada.
Today I combine hard-earned creative judgment with new AI tools to explore faster, think bigger and build systems that perform in the real world.
What I bring to the table
Distinctive brand systems grounded in a clear idea, built to stretch from a social avatar to a stadium.
Senior-level thinking and hands-on direction for ambitious, visible and high-pressure creative programs.
Audience-first digital design that turns complex content into something clear, useful and memorable.
Practical AI workflows for faster exploration, richer visual worlds and more scalable creative production.
Selected clients + partners
From national sport organizations and professional teams to major games and brands—creative made to perform when the stakes are high.
Selected chapters from 20+ years building brands, teams and creative programs that need to work everywhere—not just in a presentation.
Games identity · Brand system · Environments
Olympic + Paralympic · Cultural Olympiad
National organizations · Ongoing creative
Strategy · Naming · Visual identity
Strategy · UX/UI · Creative direction
NHL · WHL · Sport environments
The next creative advantage
AI doesn’t replace taste, experience or a strong idea. I use it to open more doors early—then apply the creative judgment to know which one is worth walking through.
Develop richer visual territories and pressure-test ideas faster.
Consolidate & digest research, mockup real-world examples, and build out presentations.
Turn the strongest direction into a repeatable, brand-safe creative system.
“
Andi’s work for the 2010 Cultural Olympiad was nothing short of spectacular. Her work was consistently inspired, clean and well organized.Robert L. KerrProgram Director + Producer, Cultural Olympiad · VANOC
Have something ambitious in mind?
For creative direction, brand and website opportunities, speaking, advisory work or a genuinely interesting collaboration.